Review by Ilona Last

We are currently working with Fitleads on the preparations for the broader rollout of our concept. Fitleads, and Annemiek in particular, distinguishes itself through quick switching, a programmatic approach and a strong focus on progress. She thinks along, experiments purposefully and adapts flexibly based on data and feedback. Tim is also a huge added value in this collaboration: enterprising, sharp and able to quickly distinguish between the main and secondary issues. This means that we have been able to take a number of initial steps together in a short period of time. The collaboration is going well and offers valuable insights for the next phase. We appreciate the enthusiasm about what we have developed and look forward to exploring a possible long-term collaboration.